June 4, 2019 By King
For me, visiting beauty stores in Seoul, South Korea, was like walking into museums. While browsing through shops in the city’s major shopping areas, like Myeong-dong and Garosu-gil, I found myself more interested in looking and studying every product in every aisle than purchasing every innovative serum, sheet mask, and face mist that called out to me. Even the way everything was marketed inside the stores fascinated me. Picture male K-pop stars as the faces of eye shadow, face wash, and lipstick launches.
I couldn’t fly back home to New York City without putting down my credit card for some key purchases at A’Pieu, Banila Co, Holika Holika, and AYU25, though. All are K-beauty brands that are hard to find in America, so I knew I couldn’t pass up on the opportunity to shop their beloved products. By the end of my week in Seoul, I ended up making 15 purchases. Keep scrolling to check out all the K-beauty products I brought home with me.